Introduction
Explore the groundbreaking initiative of the Rajasthan Social Media Yojana, introduced by the Government of Rajasthan in 2023. This unparalleled scheme aims to revolutionize government communication through the utilization of social media platforms. Additionally, it provides substantial financial assistance to social media influencers who curate exceptional content pertaining to government schemes and programs.
Discover the key aspects and significance of the Rajasthan Social Media Yojana, designed to empower social media influencers in Rajasthan. This innovative program is open to influencers who are residents of Rajasthan and possess a minimum of 10,000 followers across their social media channels.
Rajasthan’s Social Media Yojana is divided into four categories, ensuring inclusivity and varied financial assistance based on reach and content quality:
| Category | Minimum followers | Maximum monthly financial assistance |
|---|---|---|
| A | 100,000 | ₹5 lakh |
| B | 50,000 | ₹2 lakh |
| C | 20,000 | ₹1 lakh |
| D | 10,000 | ₹50,000 |
Objectives of Rajasthan Social Media Yojana
The primary objectives of the Rajasthan Social Media Yojana are:
a. Promotion of Enhanced Government Communication
Embracing the power of social media, this scheme aims to bolster government communication through platforms such as Facebook, Instagram, Twitter, and YouTube.
b. Financial Assistance for Influencers
Empowering social media influencers, the program provides substantial financial support to those who create gripping content concerning various government schemes and programs.
c. Amplifying Public Awareness
By leveraging the vast potential of social media influencers, the Rajasthan Social Media Yojana seeks to amplify public awareness about government schemes and programs.
d. Elevating Content Quality
Ensuring the highest standards, the scheme encourages influencers to boost the quality of their content by undertaking thorough research and providing valuable insights.
All Categories in Detail
Let’s delve deeper into each category:
Category A:
| Feature | Details |
|---|---|
| Category | A |
| Minimum followers | 100,000 |
| Maximum monthly financial assistance | ₹5 lakh |
| YouTube advertisement rate | ₹10,000 per 100 views |
| Facebook & Instagram advertisement rate | ₹5,000 per 100 views |
| Twitter advertisement rate | ₹3,000 per 100 views |
Category B:
| Feature | Details |
|---|---|
| Category | B |
| Minimum followers | 50,000 |
| Maximum monthly financial assistance | ₹2 lakh |
| YouTube advertisement rate | ₹10,000 per 100 views |
| Facebook & Instagram advertisement rate | ₹5,000 per 100 views |
| Twitter advertisement rate | ₹3,000 per 100 views |
Category C:
| Feature | Details |
|---|---|
| Category | C |
| Minimum followers | 20,000 |
| Maximum monthly financial assistance | ₹1 lakh |
| YouTube advertisement rate | ₹10,000 per 100 views |
| Facebook & Instagram advertisement rate | ₹5,000 per 100 views |
| Twitter advertisement rate | ₹3,000 per 100 views |
Category D:
| Feature | Details |
|---|---|
| Category | D |
| Minimum followers | 10,000 |
| Maximum monthly financial assistance | ₹50,000 |
| YouTube advertisement rate | ₹10,000 per 100 views |
| Facebook & Instagram advertisement rate | ₹5,000 per 100 views |
| Twitter advertisement rate | ₹3,000 per 100 views |
Streamlined Payment Process
Payments under the Rajasthan Social Media Yojana are made on a monthly basis. The amount of payment is determined based on the influencer’s category and the exceptional quality of the content they curate.
YouTube Advertisement Rate
Influencers participating in the Rajasthan Social Media Yojana can earn ₹10,000 per 100 views on YouTube through government advertisements. This incentivizes them to promote government schemes and programs on this influential platform.
Facebook & Instagram Advertisement Rate
For influencers utilizing popular platforms like Facebook and Instagram, this yojana offers a lucrative advertisement rate of ₹5,000 per 100 views. This encourages influencers to engage their audiences and disseminate valuable content effectively.
Twitter Advertisement Rate
Rajasthan’s Social Media Yojana provides influencers with an advertisement rate of ₹3,000 per 100 views on Twitter. By harnessing the power of concise and impactful communication, influencers contribute to the promotion of government schemes and programs.
Rules and Regulations
To ensure compliance and success, the Rajasthan Social Media Yojana has established the following rules and regulations:
– Influencers must be residents of Rajasthan.
– A minimum of 10,000 followers on social media channels is a prerequisite for eligibility.
– Content creation must focus on government schemes and programs.
– Online application submission is mandatory.
– Influencers must provide their social media handles and contact information for efficient communication.
Eligibility Criteria
The eligibility criteria include:
– Residency in Rajasthan.
– A minimum of 10,000 followers on social media channels.
Main Features
Key features encompass:
– Financial assistance to incentivize influencers who create compelling content regarding government schemes and programs.
– Promotion of social media platforms for enhanced government communication.
– Increased public awareness about government schemes and programs through engaging and informative content.
– Facilitation of improved content quality by encouraging influencers to conduct thorough research and provide valuable insights.
Online Registration Process
Social media influencers eager to join the Rajasthan Social Media Yojana can conveniently register online via the website of the Department of Information and Public Relations, Government of Rajasthan.
Application Form Download
The application form for participating in this scheme can be easily downloaded from the website of the Department of Information and Public Relations, Government of Rajasthan. This simplifies the application process for aspiring influencers.
Helpline Number of Rajasthan Social Media Yojana
For any queries or assistance related to the Rajasthan Social Media Yojana, influencers can reach out to the dedicated helpline number: 1800-180-51. A dedicated team of professionals proficient in English awaits your call.
Conclusion
The Rajasthan Social Media Yojana ushers in a new era of government communication and content creation. It empowers social media influencers with financial assistance and amplifies public awareness about government schemes and programs. By leveraging the potential of social media, this pioneering initiative unveils abundant opportunities for influencers to make a significant impact. Join this scheme today and embark on an extraordinary journey of content creation and influence.